What is 3d rendering and what is 3d modelling?
3D Modelling and 3D Rendering are fundamental processes in creating and visualizing digital objects and environments. At Luxe3D.co.uk, we utilize both techniques to produce high-quality visualizations for various applications, including architectural design, CGI, video walkthroughs, and virtual reality. Here’s a detailed look at each process:

For example, a proposed building may be modeled using 3D CAD. This model can be viewed from all directions and behaves like a solid object.
3D models are extensively used now for design communication and manufacturing requirements
instead of 2D drawings to facilitate better understanding between the stakeholders of the design into consideration.
On the contrary, rendering is all about creating an image using the 3D model and adding photo realistic effects such as orientation
and positioning of the camera, proper lighting and backgrounds. If we make a rendering of the above object,
we will have something a like a photograph of the building from a particular angle. Rendering is done after modeling
and includes importing said object(s). The use of 3D rendered image is mainly used to develop marketing materials
and animations as it has more visual appeal.
1. What is 3D Modelling?
3D Modelling is the process of creating a three-dimensional digital representation of an object or environment using specialized software. This virtual model mimics real-world objects in a digital space, allowing for detailed design and visualization.
Key Aspects of 3D Modelling:
- Virtual Representation: 3D modelling involves constructing a virtual object that represents real-world items, such as buildings, products, or characters. This model is created using CAD (Computer-Aided Design) software and is interpreted by the computer as graphs and equations.
- Geometry and Structure: The model is built using geometric shapes, vertices, edges, and faces to define its structure. This includes the object’s dimensions, proportions, and overall shape.
- Texturing and Material Properties: Textures and materials are applied to the 3D model to simulate real-world surface properties. This includes details like colors, patterns, and surface finish, which contribute to the model’s realistic appearance.
- Interactivity and Viewing: The 3D model can be rotated and viewed from different angles, allowing users to see the object from all directions. This is crucial for design communication and manufacturing, as it provides a comprehensive view of the object’s design.
Applications of 3D Modelling:
- Design Communication: Facilitates better understanding and communication between stakeholders by providing a clear, interactive representation of the design.
- Manufacturing: Assists in the creation of prototypes and parts by offering detailed visualizations of the final product.
- Architectural Visualization: Used to model buildings and interiors for planning and client presentations.
2. What is 3D Rendering?
3D Rendering is the process of generating a 2D image or animation from a 3D model by simulating light, materials, and camera settings. It involves creating a photorealistic or stylized image that represents how the 3D model would look in real life.
Key Aspects of 3D Rendering:
- Image Generation: Rendering converts the 3D model into a 2D image or animation. This process includes applying realistic lighting, shading, and textures to produce a final visual output.
- Photorealistic Effects: Rendering adds effects such as accurate lighting, shadows, reflections, and backgrounds to enhance the visual appeal of the image. This makes the rendered image resemble a photograph of the 3D model from a specific angle.
- Camera and Lighting Setup: Involves positioning virtual cameras and configuring lighting within the scene to achieve the desired look. This includes setting up light sources, adjusting camera angles, and creating realistic lighting effects.
- Post-Processing: After rendering, additional adjustments may be made to refine the image. This can include color correction, adding special effects, and enhancing visual details.
Applications of 3D Rendering:
- Marketing and Presentations: Produces high-quality images for marketing materials, brochures, and client presentations. The visual appeal of rendered images helps attract attention and convey design concepts effectively.
- Architectural Visualization: Creates realistic images of architectural designs and interiors, helping clients and stakeholders visualize the final result before construction begins.
- Animations and Video Walkthroughs: Used to create dynamic animations and video walkthroughs that showcase designs in action, providing a more engaging way to experience the project.
Luxe3D’s Approach to 3D Modelling and Rendering:
At Luxe3D.co.uk, we integrate both 3D modelling and rendering to deliver exceptional visualizations for our clients. Our 3D modelling process involves creating detailed and accurate digital representations of objects and environments, which are then enhanced through high-quality rendering techniques. Whether it’s for architectural visualizations, product design, or virtual reality experiences, we ensure that both the modelling and rendering phases produce stunning results that meet our clients’ needs and expectations.
In summary, 3D Modelling involves creating a digital, three-dimensional representation of an object or environment, focusing on its shape, texture, and structure. 3D Rendering, on the other hand, transforms this model into a 2D image or animation, adding realistic or stylized visual effects. Both processes are crucial for producing detailed and visually appealing visualizations in various fields, and at Luxe3D.co.uk, we use both to achieve outstanding results for our clients.